By continuing to use this site, you agree to the use of cookies.
-48% Foundations of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.

What's new: 
* Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing 
* Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing 
* New Ethical Debate boxes stimulate student discussions about socially responsible practice 
* New Technology Focus boxes examine the growing impact of digital technologies on marketing.


Издателство: David Jobber and John Fahy
Издание: 2009
Формат: Меки корици
Страници: 400

Foundations of Marketing

  • Publisher: McGraw Hill
  • ISBN: 9780077121907
  • Availability: In Stock
  • 125.90 лева
  • 66.00 лева
  • Ex Tax: 66.00 лева

Tags: foundations, marketing